01
Mobile is an afterthought
Seven in ten of your customers are on a phone, often standing on a sidewalk in the rain. Pinch-to-zoom menus and a tap target the size of a peppercorn cost you the table.
Asheville · WNC · Remote-friendly
Your website should feel like downtown on a clear morning — not a flyer from 2014.
Ridgeline is a small Asheville design studio that rebuilds tired local websites into calm, modern, mobile-first storefronts that book tables, fill calendars, and sell what you make.
Asheville visitors decide in about four seconds.
We've audited hundreds of local sites — boutiques on Lexington, cabins off the Parkway, breweries in the South Slope. The same handful of problems quietly cost real revenue every week.
02
Hours, address, phone are buried
"Are y'all open right now?" is the single most-asked question on a local site. If a visitor scrolls more than once to find it, half of them leave for a competitor's Google listing.
03
Stock photos pretending to be Asheville
Generic latte art and faceless smiling teams from Eastern Europe. Real photos of your space, your people, and your product outperform stock by a wide margin — every time.
04
WordPress duct-taped together since 2017
Eleven plugins, three of them abandoned, a theme nobody documented, and a load time north of six seconds. Every update is a small prayer.
05
No clear next step
Make a reservation? Get a quote? Buy a mug? If your homepage has seven equal-weight links, it really has none. Visitors leave to "think about it" and never return.
06
You're invisible to Google's local results
No schema markup, no service-area pages, no reviews surfaced. Tourists searching "best breakfast near Biltmore" never make it to your door.
Three ways to work together, all starting with a clear conversation.
Most popular
The Full Redesign
From $6,400
Strategy, content, photography direction, design, build, launch. We replace your entire site with one we'd be proud to put our name on — and one your customers can actually use.
- Discovery + brand alignment workshop
- Custom design system & component library
- Up to 8 templated pages, hand-coded or Webflow
- Local SEO, schema, & Google Business setup
- 30 days of post-launch tuning
Quick win
Homepage Refresh
From $2,200
Keep your CMS, replace the part visitors actually see. A modern hero, real photography, a clearer offer, and a homepage that loads in under a second — in two to three weeks.
- New homepage design & build
- Custom hero photography direction
- Mobile performance pass (Core Web Vitals)
- Single revision round, fixed scope
- Optional contact / menu / booking modules
Ongoing
Care & Grow Plan
From $480/mo
Hosting, monthly content updates, performance monitoring, and a quarterly design review. The retainer your last freelancer disappeared before offering.
- Managed hosting on fast, regional infrastructure
- Up to 3 hours of edits each month
- Uptime, security, & backups handled
- Quarterly analytics & conversion review
- Priority response — typically same business day
What changes when we redesign your site.
Not every project is dramatic on the surface. The wins almost always show up in the numbers — and in the kind of customer who walks through your door already sold.
From "Where's the menu?" to a fully booked Friday.
Before
- PDF menu, 14MB, last updated 2019
- No online reservations
- Mobile load time: 7.4s
- Hours hidden in the footer
After
- Live menu, editable from a phone
- Resy embedded above the fold
- Mobile load time: 0.9s
- "Open now" status pinned to header
From a brochure site to a booking engine.
Before
- "Email us to book" — and most didn't
- Trip pages buried 3 clicks deep
- Same hero photo on every page
- No trust signals or trip reviews
After
- FareHarbor checkout, 90 seconds end-to-end
- Trip catalog with real route photography
- Guide profiles & certifications surfaced
- Reviews pulled live from Google
From Instagram-only to a real shop.
Before
- Linktree masquerading as a website
- DM-based sales, lost orders monthly
- No way to capture out-of-state visitors
- Studio tour info nowhere to be found
After
- Shopify storefront with editorial product pages
- Studio visit calendar with deposits
- Mailing list driving every drop
- SEO pages for each collection
A few recent rebuilds.
Sample projects shown as concept previews. Real client URLs available on the discovery call — many of our clients prefer we don't list them publicly until launch.
A calm, transparent process — no agency theatrics.
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01
Discovery call & site teardown
A 45-minute Zoom or a coffee at PennyCup. We walk through your current site live, share an honest screen-recorded audit within 48 hours, and tell you whether you actually need us.
Week 0 · Free
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02
Strategy & sitemap
We agree on the one thing your site should make easy: a reservation, a quote, a sale. Everything that follows is in service of that.
Week 1
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03
Design system & key pages
Two design directions, then one. We design the homepage and your most-trafficked interior page first — so you can feel the whole site before we build it.
Weeks 2–3
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04
Build, content, photography
We hand-code or use Webflow / Shopify depending on what you'll actually maintain. If your photos aren't pulling weight, we'll bring in one of three local photographers we trust.
Weeks 3–4
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05
Launch & 30-day tune-up
We migrate, monitor, and stay close for the first month. Real visitors will tell us things no design review ever could — we use that month to listen.
Week 5+
Owners who stopped apologizing for their websites.
We'd been embarrassed of our website for three years. Ridgeline rebuilt it in four weeks and, more importantly, taught us how to keep it from getting embarrassing again.
The discovery call alone was worth more than the last two freelancers we'd hired combined. They told us, kindly, that we didn't need a full rebuild — just a homepage and a contact flow. We listened. Leads doubled.
Our cabins were getting lost on Airbnb. Now we get direct bookings from people who clearly read the whole site — they arrive already loving the place.
Free site teardown · 48-hour turnaround
Send us your URL. We'll send back a screen-recorded audit.
No pitch deck, no sales call required. If we think you'd be a great fit, we'll say so. If you'd be better off with someone else — or with no redesign at all — we'll tell you that, too.